Coors Light XP Rewards

Coors Light XP Rewards is a whole new way to experience Coors Light.

Earn XP (Experience Points) and redeem them for one-of-a-kind rewards, like Coors Light gear and exclusive access to your favorite sporting events.

3 Ways to Earn
1. Enter XP Codes that you can find in specially marked Coors Light 12-Packs and 15-Packs.*
2. Complete challenges, like posting on Instagram with #CoorsLightRewards.
3. Play trivia anywhere that Coors Light is served.

Level Up
Begin your climb at the Member level, and work your way up to VIP, and then to Elite. The more XP you earn, the higher you level up, and the better the experiences and rewards.

Reward Store
You’ll be able to redeem your XP for one-of-a-kind experiences and merchandise in the Reward Store. You can also enter for chance to win experiences like exclusive access to sporting events.

*No purchase necessary in select states. Must be legal US resident physically residing in the 50 US/DC, and of legal drinking age. See XP T&Cs for program details, restrictions & how to participate without a purchase in select states. Msg&Data Rates May Apply.